ART VS CREATIVE
DIRECTOR
I AM DRIVEN TO CAPTURE THE MOMENT. I feel lucky that I have experienced the entire advertising process. From the planning stages of marketing campaigns and budgets, to art directing the photography and down to the nitty gritty of creating the assets. What starts as an idea and seeing it come to full bloom is what I love most.
I used to think that art directing is all I loved until I began to put this portfolio together. I realized that I love ALL OF IT. I LOVE THE PARTNERSHIPS that grow from this type of work. I LOVE BEING INSPIRED by my SURROUNDINGS and creating something amazing together with a team. I LOVE THE ADRENALINE RUSH of planning fashion shoots, even the insane deadlines and increasingly diminishing budgets. It’s a challenge to me and I can’t believe I never realized until this very moment. I put my entire soul into my work!
